At Feronia, being beautiful is NOT enough.

This was how it started.

One day, the founder of Feronia was eating in a restaurant and while waiting for the food, she glanced idly around her. In front, at the left and right tables, there were two girls dressed beautifully. They were dating their boyfriends. They wore little black dresses with shiny flat ballet shoes. They wore their hair long and sleek. They had smoky eye make-up. They looked like they read the same fashion tips. They looked SIMILAR but they were strangers to each other. Where has the personality gone to? The founder wondered. How can they stand out among the masses?

So it is simply not enough to be beautiful. You want to express your personality. You could even desire to create it. You have dreams. We may be mere mortals but inside us, a Goddess exists. Goddesses are beautiful but they really attract people because of their unique stories. Based on this philosophy, Feronia designs and makes wearable jewelry that uncover the Goddess within you.